Blazemap Digital - What We Do

What We Do

THE DIGITAL MARKETING AND MEDIA SERVICES YOUR BUSINESS NEEDS TO THRIVE

Modern businesses need various integrated marketing tools to be seen, heard and relevant in today's fast-paced, challenging market. Integrating your marketing activities within a well-structured, strategic plan makes achieving your goals easier. The trick lies at the beginning with your strategy, underpinning it with the proper insight and choosing the right channels to support each other and maximise your results holistically.

We offer flexible, expert support across marketing channels. Primarily, our support focuses on digital marketing channels, as this is where customers and businesses now mostly intersect. Still, as required, we support these online activities with targeted offline activity.

Marketing Services

The starting point for any successful marketing campaign or strategy must be data and insight analysed correctly to plan the appropriate strategy.

We provide custom and in-depth market research and data services so your business can be confident in its marketing planning capabilities. We use internal and external data sources, such as previous campaign results and competitor and benchmark data.

We model this alongside commissioned primary market research to build a clear picture of our client's competitive environment and market position. By doing this thorough baseline work, we can help our clients create highly targeted, bespoke and impactful campaigns that maximise their budgetary investment and ensure they get the best possible results.

Web Design

Naturally, we design websites that look beautiful - but we go far beyond aesthetics. Our designers and developers work hand in hand to ensure that cutting-edge designs are matched with a seamless back-end functionality for that perfect user experience. Our process begins with user journey modelling to understand your customer's needs. We then build websites that match your product and service offerings, integrate all necessary functions such as e-commerce and ensure our websites are responsive and seamless across all operating systems and devices.

We can build fast microsites and apps for campaigns using template systems or complex multi-dimensional corporate websites from custom builds. Whatever your needs, our team has the expertise and insights needed to translate your vision into a reality - and ensure all of the necessary details are taken care of in the background. For example, when we build your website, we also take SEO and SEM into account, optimising landing pages, taking care of meta information and delivering the detail that will ensure your website performs to the highest standards.

Digital Media

Whether your brand operates in the B2C or B2B space, you'll find an array of channels to help you attract, engage and convert your audience into customers or service users.

Our marketing spans all available digital media fields, whether you're looking to work with an influencer to launch a brand, stakeholder engagement PR, or investing in digital out-of-house advertising to reinforce a brand awareness campaign.

With all of our work, we apply the same high degree of planning, production values, cost-effectiveness and quality to see the desired results.

SEO

Search Engine Optimisation relies on using long-term, strategic objectives to meet the changing needs of search engine algorithms and users. By investing in this work over time, websites can rank higher in search engine results pages or SERPS. This is crucial because most online users will never scan beyond the first three-to-five SERP results. However, with the hefty online competition, it's also vital for businesses to be innovative about the keywords they will target and to integrate SEO and SEM activity for the best results.

SEO is an ongoing investment, but it needs to be done with the right degree of knowledge, consistency and application to see results. Even if your business is not investing in SEO, your competitors will be, so you will gradually lose your SERP ranking position for key terms if you fail to keep up. Our SEO experts deliver highly effective, ethical and targeted SEO campaigns designed to build and maintain your rankings in the best possible way. We never use black hat SEO techniques as some companies do - we only use ethical SEO in line with our and our client's values. Our results are achieved by consistently applying the latest knowledge and techniques to maintain and sustainably build rankings.

SEM

Search Engine Marketing is sometimes referred to as PPC or online marketing, and it's a tool that uses paid approaches to boost search engine rankings rapidly. The trick to great SEM is knowing what you're doing, as this is a highly technical field with heavy competition and a high risk of wasting your budget quickly!

Our experts manage the entire ad campaign process from beginning to end. We research the right keywords for any product, service, brand or business, map search patterns amongst key demographics and target bidding on the most optimal search queries to generate excellent campaign results. Naturally, we evidence the results of our work, too, so you can easily calculate the ROI of your SEM investment and see how our support is helping your business to achieve rapid, qualified traffic to your landing pages.

Design and Branding

Every business needs a relevant brand to attract, engage and convert customers. That brand must be consistently and carefully replicated across a full suite of marketing materials, with the highest quality design credentials and carefully chosen print finishes.

We produce all online and offline materials for our clients, including logos, digital artwork, advertisements, infographics, brochures, prospectuses and plenty more. Whatever your design needs, we can produce the artwork and accompanying brand guidelines to support the rollout and consistent brand management.

Get in touch

Whatever your marketing needs, Blazemap Digital can help you to achieve your goals. Please get in touch with us for a conversation about your goals and how we can best support you. Don't leave your marketing success to chance - choose Blazemap Digital as the partner to help take your business forward.

Contact Us